卡士奶市场营销策略设计浅析

本文主要研究作为奶业的特殊产品——卡士奶的营销策略如何设计。全文共分成三个部分,第一个部分主要分析卡士奶的产品定位。第二个部分主要分析卡士奶市场现状。第三个部分主要分析绿雪生物公司如何有效地设计卡士奶的营销策略。通过本文的介绍让大家了解卡士奶这种特殊的奶业产品及其有针对性的营销策略。     

Tradition and diversity jeopardised by food safety regulations? The Serrano Cheese case,Campos de Cima da Serra region,Brazil

Although some authors and policymakers have been considering the valorisation of traditional food as a strategy to revitalise rural areas, the commercialisation of such foods in formal markets demands strict compliance with food safety regulations. This is particularly so in relation to building structures and equipment. However, many of these requirements, based on an expectation of zero microbiological contamination, represent a big challenge to traditional food production and commercialisation; they often put in jeopardy the very characteristics that make these foods unique, diverse and desirable. Taking this context into account, how would it be possible to overcome the challenges that food safety regulations represent to the valorisation and maintenance of the individuality and diversity of traditional and artisanal food? This paper, inspired by the Cultural Theory of risk, considers the case of traditional cheeses, particularly those made from raw milk and using wooden surfaces, moulds and utensils, which are commonly used in many Latin American countries. The aim is to amplify the debate related to traditional food valorisation, particularly regarding artisanal cheeses. To do this, we consider the case of Serrano Cheese, an artisanal cheese made from unpasteurised milk in Campos de Cima da Serra, a region located in the southernmost state of Brazil. A field study inspired by the ethnographic method was carried out in this region. The data collected indicate that besides adapting production and expertise to food safety regulations, the valorisation of traditional food depends firstly on understanding the risk perceptions related to these products and secondly on recognising and legitimating traditional forms of knowledge.     

Australian Exports of Dairy Products

Abstract

Exports of dairy products are becoming increasingly important in terms of export earnings for Australia. The industry is the fourth highest foreign exchange earner compared to all Australia's food exports. However, Australian exports of dairy products account for about 67 per cent of the total Australian production of dairy products, and about 13 per cent of total world exports of dairy products. About 68 per cent of Australian dairy products exports are sold on Asian markets. The purpose of this paper is to examine the challenging issues and opportunities for Australian exports of dairy products on world markets and to identify potential and emerging export markets for Australian dairy products. Australia is highly restricted on its access to world dairy product markets by the impact of export subsidies and other trade barriers of overseas markets. The current economic and political crises in Asia are also not favourable to maintain export sales on some of the Asian markets. The export support scheme in Australia has made exporting attractive relative to domestic sales. But it is anticipated that the termination of the scheme after June 2000, will reduce production and exports by 6 and 20 per cent, respectively in the short run. However, in the long run, resources will be efficiently used without government intervention and Australian dairy products will also be competitive on the domestic market. There is scope for greater market opportunities in the emerging markets in Asia and other parts of the world for Australian dairy products. Australia will also benefit from the agreement on international trade that directs exporting countries to reduce export subsidy and remove nontariff trade barriers on exports of dairy products. Australia should implement appropriate measures to inaease the milk yield per cow, to improve the quality of dairy products and to identify the need for market promotion and research in order to increase the volume of dairy product exports on world markets, especially in Asia and other potential markets such as Middle East, Africa, Europe and the Americas.     

对三聚氰胺奶粉事件的法理学思考

在本不该发生的三聚氰胺奶粉事件中无数婴幼儿的健康乃至生命受到了无情的伤害。作为一起严重的法律事件必须依法严惩相关责任人，同时该事件还涉及到深层次的道德伦理和价值观、利益观。它所暴露出来的企业诚信的严重缺失、政府监管的不到位以及法制的不健全等问题都值得我们从法理学上作进一步的思考。     

提高发酵面食感官品质的因素研究

中国饮食讲究色香味形质,人们对于美食的追求除了要求较好的口味口感,还要求完美的外观.本文对影响面食发酵的因素进行分析,以探索提高发酵面食感官品质的方法和路径,为各类发酵面食的制作提供可参考的依据.     

高效液相色谱法测量牛奶中山梨酸的过程优化研究

目的:研究沉淀剂、检测波长、操作流程对牛奶回收率的影响,查找过程检测优化条件.方法:通过对《食品安全国家标准食品中苯甲酸、山梨酸和糖精钠的测定》(GB 5009.28—2016)步骤进行梳理研究,通过单因子实验确定过程优化参数.结果:使用2％乙酸铅较亚铁氰化钾和乙酸锌组合回收率高,230 nm和245 nm波长下牛奶中山梨酸回收率结果无明显差异,优化操作步骤,使前处理更简便易操作,回收率结果略有提升,但提升幅度不大.结论:使用2％乙酸铅作为沉淀剂,优化分析操作步骤,牛奶中山梨酸检测准确性提升到98％,而且前处理操作简便.     

提高奶业竞争力的产业化路线与模式探讨

首先介绍了我国奶业的发展概况和竞争态势,认为本产业竞争的焦点是奶源和消费市场,而提高产业竞争力的关键是技术和服务体系。在此基础上,提出了发展农村奶是提高我国奶业竞争力的可行路线的观点。最后,给出了一个发展我国农材奶业的模型框架。     

中国企业家社会责任危机与对策——从三鹿事件引发的思考

2008年9月震惊全国的三鹿事件，使得企业家社会责任潜在的风险转化为一场中国企业家社会责任的危机。对利润的过度追逐是造成企业家社会责任缺失的根本原因，而政府对于企业家社会责任缺乏监督、指导和制约也是造成企业家社会责任危机的重要原因。要使中国的企业家对社会负起责任来，生产让消费者放心的产品．走出企业家社会责任的危机，就要加强企业外部环境建设和内部机制建设。